If you’re a beginner in graphic design, getting familiar with the specialized language used in the field is key to both your learning and your ability to communicate with other designers. Typography, the art of arranging type, is a fundamental aspect of design, and has its own extensive vocabulary. Understanding these terms can enhance your appreciation for the subtleties of great design and help you make more informed design choices.
Terms like kerning, leading, and serifs are often thrown around in the design world, but what do they actually mean? From basic terms to more complex concepts, knowing the language of typography can transform how you approach your work.
It can help you understand what makes a certain design or font work, or why it doesn’t. A clear understanding can lead you to more purposeful design decisions and ultimately, more impactful work.
In this article, we’ll explore 30 essential typography terms and their meanings. This will give you a good grounding in the language of typography, and whether you’re a graphic designer, a web designer, or just someone interested in design, you’ll find this glossary useful. Let’s dive in!